FT-iQ cover and feature
2008 – MacDUFF Group
Client: Callaway Golf
Role: Art direction, design, production
Callaway Golf is the premier manufacturer of golf clubs and equipment in the USA. They have 40 Tour Pros, including Phil Mickelson and Ernie Els, on their staff roster.
This was the first issue of the magazine I worked on at MacDUFF. I was told that Callaway's new FT-iQ driver is inspired by Lamborghini's and fighter jets. Looking to take the lead and with a budget and with a decent creative budget I found a genius photographer (Chuck Pittman) with a penchant for shooting guns and knives and making them items of beauty. I thought we could do the same with the driver.
Here's the results.
Credits: Chuck Pittman - Photography
